WEEK 9

GLOBAL CREATIVE AND MEDIA AGENCY

What is Creative in Art Design and Multimedia ?

Where Did It All Begin? In history, that is hard to say, but one of the earliest and best-known examples of multimedia was the video game Pong. Developed in 1972 by Nolan Bushnell (the founder of a then- new company called Atari), the game consisted of two simple paddles that batted a square "ball" back and forth across the screen, like tennis. It started as an arcade game, and eventually ended up in many homes.

A New Revolution In 1976, another revolution was about to start as friends Steve Jobs and Steve Wozniak founded a startup company called Apple Computer. A year later they unveiled the Apple II, the first computer to use color graphics. The computer revolution moved quickly: 1981 saw IBM's first PC, and in 1984 Apple released the Macintosh, the first computer system to use a graphical user interface (GUI). The Macintosh also bore the first mouse, which would forever change the way people interact with computers.

In 1985, Microsoft released the first version of its Windows operating system. That same year, Commodore released the Amiga, a machine which many experts consider to be the first multimedia computer due to its advanced graphics processing power and innovative user interface. The Amiga did not fare well over the years, though, and Windows has become the standard for desktop computing.

Dadaism?

Dadaism was an art movement of the European avant-garde in the early 20th century. It began in Zurich, Switzerland in 1916, spreading to Berlin shortly thereafter.

Dada was born out of negative reaction to the horrors of World War I. This international movement was begun by a group of artists and poets associated with the Cabaret Voltaire in Zurich. Dada rejected reason and logic, prizing nonsense, irrationality and intuition. The origin of the name Dada is unclear; some believe that it is a nonsensical word. Others maintain that it originates from the Romanian artists Tristan Tzara and Marcel Janco’s frequent use of the words da, da, meaning yes, yes in the Romanian language. Another theory says that the name “Dada” came during a meeting of the group when a paper knife stuck into a French-German dictionary happened to point to ‘dada’, a French word for ‘hobbyhorse’

The movement primarily involved visual arts, literature, poetry, art manifestoes, art theory, theatre, and graphic design, and concentrated its anti-war politics through a rejection of the prevailing standards in art through anti-art cultural works. In addition to being anti-war, Dada was also anti-bourgeois and had political affinities with the radical left.